Did you know 72% of consumers say their decision is influenced by the brand’s packaging design?
Diwali is almost here; thus, it also brings the time to connect with your customers with a design that resonates with the festival and makes them remember.
The first impression is the last, isn’t that right?
Diwali packaging involves both - aesthetics and utility. Experts say, “To attract customers, you need a quality product with attractive packaging.”
Sometimes you just need the inspiration to get out of that creative block because it’s challenging to know what will work when creating Diwali packaging that resonates with it. However, you can check out those amazing examples at the end of the blog to get more creative ideas.
Before that, let’s find out why to use festive packaging design instead of all-around-year packages-
We know many brands run tons of Diwali marketing campaigns and discount offers to attract clients, and also, the stores are decked up with festival vibes to give them the feel of the special time.
Similarly, brands also work on developing new packaging designs every festive season.
But Why? Does it aid in influencing customers' buying decisions? Or how does it help brands in sales?
Did you get a similar question? Yes, then let us answer that-
The first thing it helps is with creating awareness about your brand.
Who doesn’t love when people spread positive words about your brand? Isn’t that free mouth-to-mouth marketing?
When your packaging is special, people love to share words about your brand that can help create a positive impact for brands. In addition, the unique festive colors and designs help brands get easily recognizable even if surrounded by multiple brands.
Secondly, it helps in improving conversion rate and sales.
Unique packaging design creates a buzz about the product. For example, if the food doesn't look good, customers might not like it because visuals psychologically impact our minds. The same goes for the packaging design; if it doesn’t look attractive, people are less likely to purchase it.
The packaging design affects customers’ perceptions and influences their decision, which impacts sales.
The third thing is standing out from competitors, whether you are selling through online stores or in-store shelves.
Packaging is the first thing that people notice about any brand. It should vibe with festive ideas and colors or share a back story that can create a shelf impact.
It must convey a message about the brand, the back story, the vision & mission so people love to get engaged. For example, what is more engaging, a chocolate box with a unique design, brand story, and the team, or a simple cardboard package with no design?
The first design, right? Because that unique design can be eye-catching.
We hope that answers your question, “Why do brands add festive designs instead of ordinary ones?”
So, let’s focus on different ways of creating packaging design that helps you stand out and improve your sales.
Before starting, make sure the packaging shows the personality of your brand.
With a solid brand strategy and adequate year-round packaging, you might be hesitant to change the packaging design for the Diwali season. But the brand has personality, so it’s time to make it shine!
When considering your brand as a person, you can decide which design elements showcase the brand's personality: colors, fonts, typography, and the story that resonated with the festive season.
For example, the recent ad for Cadbury aims to support and empower the street hawkers who don’t own permanent shops. The brand uses QR code technology on its Cadbury Celebration packaging, which users can scan to identify hawkers nearby.
Isn’t that empowering brand personality and resonating with the festive message?
We hear the word “Diwali” and remember those classic images of sweets, crackers bursting, lighting decorations, family time, and many other things. However, brands need to use it to come up with unique packaging ideas, to take their customers on the ride of this fantastic festival story, and to connect with the mythology about it.
Boxing your products in a simple brown package will not help you!
Customers love to post about the products and unboxing videos on their social media channels. So using the same around-the-year packaging might be the wrong idea on such a special occasion that helps reach more audiences and improve brand recognition.
You don’t want to miss out on the opportunity, right?
Exploring unique packaging that highlights the festive season is much more impactful. Choosing a design that reflects your brand and creatively attracts customers is catchy and memorable.
What colors do you think when you hear Diwali? Red, Royal Blue, or Yellow? Traditional season colors can create more visual impacts than other ordinary days.
The use of seasonal colors intensively connects with the customers. For example, using a packaging design with bright colors and children bursting crackers isn’t that cool?
So, the simplest way to get a festive packaging design is to bring in the season's colors. The challenge is to balance the festive visual identity with your brand’s personality. Further, use typography, shapes, fonts, and lines to add more seasonal impact to your packaging design.
Remember, 85% of shoppers say colors play a key role in buying a product.
A good design works on the practical level as well.
The main aim of packaging is to protect the product. For example, products such as sweets need to pack perfectly so they remain safe without getting contaminated and preserved for longer days.
The product packaging design and creativity also need to be focused on usage. For example, if the product is fragile, you need to take extra care in the packaging, providing cushioning to keep it safe.
Did you know? The unboxing videos are one of the popular videos on social platforms.
People love to post unboxing videos that create social proof for the brands. That’s why focusing on creating great unboxing experiences matters a lot.
It’s similar to the excitement when a kid opens his birthday present or a Diwali gift. Pure happiness, excitement, and joy to open that, right?
The only difference is as an adult, we already know what’s inside the box, but the unboxing experience captures the joy. What if the packaging box looks like simple cardboard? It doesn’t build any excitement among the customers, right?
It’s time to take a step ahead and create that exciting experience in packaging design. So that every minute detail added in the box can bring the next level of experience for Diwali, like tiny wishes with a small note, making the audience feel special!
Be creative, artistic, funny, and quirky to add that awesomeness to the packaging and make it stand out from the rest.
To build a strong brand identity, you must tell a compelling story to your customers. The brand story, your customer's story, and your product's story make customers think about it.
A brand story should be closely tied to the founder’s vision or share the customer's journey. But, no matter the genre of storytelling, a small act of happiness can help you improve your brand personality. Remember the example of Cadbury, how the small act of story in packaging creates a significant impact.
Now, how do you add all these to your packaging design? We got some fab examples of brands that can help you out. Let’s go-
6 Examples We Admire With Awesome Diwali Packaging Design
The brand Phool manufactures incense sticks made from recycled temple waste flowers. In addition, they sell beautiful packaged and organic fragrance products. This luxury gift packaging box is utterly fantastic for Diwali gifting.
The Delhi-based 4700BC popcorn offering gourmet popcorn expanded from a single store in the capital to a presence in nine international markets. The Diwali edition is a combo box bringing heart-crafted delicious popcorn; the tin is an outstanding design made of enduring materials.
The brand thela gaddi brings childhood tales to your life. It offers modern home and personal accessories with colorful designs, attention to detail, and authentic raw materials. The packaging talks about Diwali and is an ideal gift for the occasion. A packaging designed with love and packed with memories.
When we talk about Haldiram, we don’t need the words “Naam he kaafi hai.” The Diwali gift box can be an ideal gift for your loved ones. The design is simple, with awesome colors attracting customers to buy one.
Bombay Sweet Shop is known for its traditional mithai made fresh right before your eyes. However, it has creatively taken the familiarity from the past and created something entirely in the future. The Diwali special packaging is bound to have a lot of love and attention to every detail. The specially crafted Diwali mithai boxes are as vibrant as the sweets inside.
You cannot forget about the chocolates when it comes to gifting on Diwali. These delicious goodies by Cadbury can make anyone excited and happy when received. All you have to do is hand them some silk miniatures to add sweetness to your loved ones' life.
The Diwali season is already here, and now is a great time to experiment with a new approach to surprise your customers with the packaging.
Diwali is a festival of gifts; packaging is often the first thing consumers see before making a purchase. Make sure the message is unique, memorable, and impressive and creates joy around the customer.
Bizongo is here to help you with the packaging design solutions that help you create the perfect brand story and festive season package to improve sales.