Brands are increasingly collecting data about their clients to improve target marketing and marketing of their products; however, with the growing concern about the customer's privacy, it has become more challenging to advertise your brand using paid methods than before.
To be honest, advertising has lost its effectiveness. But is it possible to build a brand without advertising?
Most people think advertising is the only way to do branding and marketing.
This is not true.
There are numerous ways to brand and market your product or service without advertising. Many brands have succeeded by using alternative methods such as guerilla marketing, public relations, and social media marketing.
Have you seen Rolls-Royce selling itself noisy to the crowd? Or is Natural Icecreams advertising making noise about their ice-cream flavors?
The important thing is to be creative and think outside the box. With a little effort, you can easily find ways to brand and market your product or service without breaking the bank.
Here are five ways the experts say to market your brand without spending money on advertisement.
Word of mouth is a great tactic to make people talk about your brand or product naturally. Word-of-mouth advertising is a potent form of advertising. It's a great way to get the word out about your business, as it relies on people's personal experiences and recommendations.
“88% of consumers trust a recommendation from their friends and family over other forms of advertising.”
For example, if a customer has a wonderful experience at a restaurant because of a great customer experience and taste and later posts about it on social platforms, or someone has a great experience after using your product and tells everyone about it, those are an example of WOM.
It is an effective way to improve sales, promote products & services, increase brand recognition, and build customer loyalty. It helps to share a positive review about your brand triggered by the customer’s experience.
The benefits of WOM marketing include building strong relationships with customers, increasing conversion rate, positively impacting brand trust and loyalty, increasing brand awareness, and retaining customers.
Here are some strategies for you to drive MOW advertising-
For example, Netflix promotes WOM advertising by providing top-tier customer services. It analyzes the user's behavior and recommends shows and movies based on interest.
This personalized recommendation enhances user experience and encourages them to produce user-generated content.
Packvertising, have you heard that before? If not, you probably need to know about it.
Packaging helps protect your product and is a powerful marketing and advertising tool influencing purchasing decisions. Grabbing customers' attention and creating a first impression on the customers to stand out from your competitor is the core value of Packvertising.
“Over 70% of customers make impulse purchase, which means they like what they see.”
Packaging design goes beyond just a printed box to protect the thing inside. The design separates you from the competitor and the value it communicates. The packaging creates a first impression that immediately helps you build relationships.
For example, if your packaging design interacts with the customer and conveys the right message about your brand, it builds a valuable relationship with your customer, even at home. z
In addition, quality packaging adds a positive customer experience to your brand and builds a long-term relationship with them.
Packvertising is a cheap and powerful alternative to advertising. To steal sales, your product needs to stand out.
Social media is one of the important tools when it comes to marketing your product and reaching a wider audience. People learn more, follow, and shop from your brand, so utilizing platforms like Facebook, Instagram, and others can bring remarkable success.
There are 4.2 billion social media users; isn’t that a great opportunity?
Social media marketing is about targeting the right audience and customers where they are and as they socially interact with your brand.
Social media platforms can be a great resource for improving your brand's visibility and engagement. With the right strategy, you can use social media to drive more traffic to your website, increase brand recognition, and boost customer loyalty.
You can use social media to share content and updates about your brand, create meaningful conversations with your audience, and build relationships with influencers in your industry.
Additionally, you can use social media to track trends and gain insights about your target audience, which can help you tailor your content and campaigns to meet their needs better. With a thoughtful and well-executed social media plan, you can positively impact your brand's image and success.
For example, Apple’s shot on iPhone campaign was probably the best UGC campaign spread across social media platforms.
Blogging is one of the most powerful tools for marketing your brand. It helps to drive traffic and let potential customers learn more about your brand and its products or services.
Did you know 61% of shoppers in the US purchased after getting a recommendation from a blog post?
An effective marketing strategy always revolves around the brand's website. The more people get attracted, the more people get converted. Blogs are a great way to slowly nurture your audience and prove your expertise in your industry.
It provides a platform to reach out to potential customers, help you establish yourself as an industry expert, and build trust with your existing followers.
Additionally, it can help you drive traffic to your website, increase your search engine rankings, and boost your overall online visibility. By creating consistent, high-quality blog content, you can start to build an engaged audience and create more growth opportunities.
For example, G Fuel, an energy drink, uses the blog to promote its product line. They share news about their business and products. Rather than directly talking about its product, G Fuel shares educational posts around the benefit of its product and what makes them stand out. That helps them to build trust relationships among the visitors.
When you want to communicate about your brand or sell a staff, email marketing campaigns are the most cost-effective way.
Every $1 spent on email has a $38 return on investment.
The email marketing campaign is an important part of inbound marketing for your brand, and with that, you can stay top of mind by communicating with them through personalized emails.
Email marketing campaigns can be a great way to reach new potential customers and build relationships with existing ones. They are cost-effective, targeted, and allow you to measure success easily.
With the right strategy, you can create campaigns to help you engage and connect with your target audience while promoting your brand. In addition, email marketing can help you to track customer engagement and tweak your campaigns to get the best results.
For example, Uber’s email campaigns are very simple; the email is very short with a clear CTA. Uber always sends different promotions and provides an awesome map for riders with a detailed map of their journey.
There are many ways to brand and market your business without advertising.
Some of the most effective ways include packvertising, email marketing campaigns, and creating informative blog content. These methods will help you reach your target audience and build trust with potential customers. Bizongo can help you with branding and packaging design to market your brand.
In today’s digital era, where people spend half their time using social media and the internet to find solutions, you must find the right way to market your brand.