When was the last time you wanted to buy a bottle of wine for a special occasion or bring a gift for someone hosting a party? What grabbed your eye through those expensive brands?
You might have probably held 3 or 4 bottles to decide which one to buy, especially when it’s time to gift someone.
But do quality and recipe attract you to buy that wine?
Just quickly scan the wine store shelf; you can see the cans and bottles in large, tall, slender sizes with great designs grabbing your eyes.
When it comes to liquor packaging, a well-designed label and bottle can significantly impact consumer perception and purchasing decisions. Consumers are always searching to buy a rich craft wine, and there are countless products to choose from.
The challenge of standing out in a sea of bottles, each vying for the attention on the crowded shelves. How can your wine brand stand out? How can packaging help wine brands?
Let’s dig into each question and step to designing your wine packages. Before that let’s spot some wine design trends.
The wine packaging design trends keep evolving, with new trends and innovations continually shaping the brand's value and how it presents its products. Let’s dive into some notable trends changing the direction of Wine Packaging Design:
These trends often grab customers' attention for a limited time, but incorporating your brand story and design tied to your wine’s style creates more deeper impact. Let’s dive into those four steps that can help you out.
Here are the steps to create an attractive and practical wine packaging design:
Imagine walking into a store, and something grabs your attention. Is it just the product? No! It’s the packaging that results in a well-thought-out brand identity.
Packaging is not merely a vessel; it helps to create a strong brand identity. You can’t just pick a few colors and haphazardly slap a logo; you need to convey the right brand message to your customers.
These are the core elements that your packaging design will communicate. Here’s an example from the Outtolunch agency. The simple design conveys a positive brand experience. The logo and design tell the story of the Polymi brand.
Once you understand what you want to convey, who you are, and your customers, let that be conveyed through your label design. Each note and element of your wine label harmonizes an unforgettable customer experience and brand story.
For example, the label design of Arvad by Rita Rivotti shows the brand story using the alphabet to create beautiful and unique labels that set the company apart from its competitors.
When discussing the Wine, customers like to say what’s in the bottle!
In today’s competitive world, the need to stand out from the crowd depends on the bottle design and the way it is crafted. The shape of the bottle is connected to the sorts of grapes used in the wine and the place of origin.
The shape of the bottle should also make it easy and comfortable for bartenders and consumers to hold and pour by featuring an effortless grip. The shape of the neck, the weight, and the overall balance of the bottle need to be considered while designing the shape of the bottle.
For example, the wine bottle was designed by Lauren Golembiewski. It’s a unique bottle design that is sent as a promotional wine bottle on the first day of summer. The bottle would grab customers' attention and have a unique shape that improves brand identity.
You can’t just put the bottle on the shelf and expect people to buy it. That’s where the outer or secondary wine packs come in handy.
The secondary packaging design adds an extra layer of protection and elegance that enhances your customers' overall experience. It’s an extension of your brand identity, with consistent color, logo, and other elements across the primary label.
The customized packaging of wine bottles amplifies the unboxing experience, adding an element of ceremony to the ritual. On the shelf, luxury wine packaging boxes command attention and invite the consumer to explore the wine within.
For example, the secondary packaging of Buena Vista and El Pino Club has unique and distinctive luxury wine packaging boxes that reflect the luxury nature of the brand.
In the symphony of senses that is the world of wine, packaging plays a key role in providing a unique experience that goes beyond the uncorking ritual.
Packaging design narrates the brand story value and grabs the customer's attention. The wine packs are an invitation - an invitation to the customers to explore the vineyards, taste, and savor the craftsmanship involved in making.
These four steps serve as a compass, guiding you through the realms of creativity, brand identity, and consumer connection. So, if you want to design your wine packaging and stand out on the shelves, glad these experts at Bizongo Desworks can help you out!
Talk with the Bizongo Desworks Team, and we can pour something unique for you.