Carl Zeiss

Lens Comparison Kit

Packaging Engineering & Development
Consumer Durables
An effective demonstration to show the superiority of the product over the competition through packaging.

Lens Comparison kit - Carl Ziess
Lens Comparison Kit

The packaging was developed for comparing the lens with other brands in the market as part of store demo. The packaging should be easy to demonstrate and should look premium. This helped sales team to interact and engage with customers. The material used is kappa board with magnetic closing and EVA foam.

A simple and effective design which helps customer to demonstrate the difference in lens quality.

Lens Comparison kit - Carl Ziess


This is a sustainable packaging solution for a kit comprising of spectacle case, lens wipes and lens. The material used in kappa both for inner partitions and outer casing. The top flap of outer box can get flat which provides more flexibility and durability.

Lens Comparison kit - Carl Ziess
Smartlife kit for Spectacle case

Bizongo won the award for excellence in packaging for both the products.

Spectacle kit - Carl Ziess

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